CRM (Customer Relationship Management) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Ever changing business dynamics and global competition requires constant evaluation and enhancement of CRM application strategy.

SRG Systems have over two decades of experience in establishing and streamlining our client’s CRM requirements across the globe including- new CRM implementation, third -party CRM solution, supporting existing product or analyzing and enhancing the application.

Our CRM practice encompasses all aspects of an organisation’s engagement with their customers. For instance, in order to boost your sales and exposure to a wider customer-base, we help you build and leverage your social presence using the social network CRMs. On other instance, we help you gain advantage of the inbound and outbound modes of marketing utilizing various marketing channels, such as mobile phones, e-mails, traditional mails, websites, micro-blogging and social networks. Our service offerings include complete implementation of marketing campaign management over all the marketing channels available today.

Similarly, for a great customer experience, we implement the CRM-driven storefronts that are integrated with the remaining components of the CRM. In order to help you optimize the after-sales and customer support processes at your organisation, we implement special CRM modules for contact centre management, voice support, technical support, and the relevant workflows.

While developing the CRM solutions, we constantly focus on giving your internal teams and your customers the most simplistic and holistic view of the complex CRM scenarios. For instance, we help your workforce gain a 360 degree aerial view of all the customers, their product profiles, vendors, suppliers, and partners. At the same time, we also enable you to compute your ROI, view customer trends, and perform business-specific analytics.

Over the years, we have completed several CRM implementations using the most popular tools, including Salesforce.com, Infor Epiphany, SAP CRM in Retail, Travel, Consumer Goods, Manufacturing and Automotive industries. Our CRM teams have also developed custom CRM solutions for addressing the unique needs of our customers including, customized Apps on Salesforce.com

We have successfully helped our clients enhance their customer engagement, increase the overall satisfaction levels amongst their customers, and thereby, maximize their ROI (Return on Investment).

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